Imagine knowing exactly what a customer costs you, and being happy to buy more of them.
Every pound tracked to an enquiry. No mystery spend, no clicks from people who'll never call.
PPC done right should feel different: smaller wasted spend, more of your budget going on clicks that turn into enquiries, and a clear monthly view of what’s working, what’s been switched off, and what’s coming next. 15+ years of search experience, a fair chunk of it on the paid side, whether you’re in trades, e-commerce, or B2B.
Campaigns built to turn paid traffic into phone calls and sales, with no budget quietly leaking away.
The difference between a Google Ads account that works and one that doesn’t is rarely the budget. It’s the setup and the ongoing fiddling.
Done right means thorough keyword research, tight match types, a serious negative keyword list, conversion tracking that actually works, and ongoing optimisation, bids tweaked, ad copy tested, winners scaled, losers paused.
Most accounts we take over have one or two of these in place. Almost none have all of them.
PPC has two costs, and they’re often muddled up, we keep them clearly separate.
Ad spend goes to Google (or Meta, or LinkedIn), the money paying for the actual clicks, sent directly to the platform. The management fee goes to us, covering setup, optimisation, testing, reporting and upkeep.
We don’t mark up ad spend, don’t take commission from Google, and don’t bury the management fee in a single figure. You’ll always know exactly what’s going on where.
No mystery, no fluff, here's what you actually get when you work with us.
Google Ads is usually the first port of call, but it isn’t the only platform worth attention.
Bing has lower competition and lower cost-per-click in a lot of niches. Meta works brilliantly for businesses with strong visuals and for reaching people who aren’t actively searching but can be tempted by the right offer.
LinkedIn is pricier per click but unmatched for B2B. We’ll tell you which mix makes sense rather than trying to sell you all of them.
Our management retainer covers everything: keyword research, ad copy writing and testing, bid management, negative keyword expansion, tracking checks, landing page advice, and a clear monthly report.
You’ll know what we did, what we changed, and what’s coming next.
No long contracts, standard one-month notice. If we’re not earning our fee, you can leave, but most clients who try us stay, because the numbers shift in the right direction.
We want to know what you sell, who buys it, what budget you’ve got, and whether there’s an existing account to audit. No charge for this, no commitment.
Recommended platforms, realistic monthly fee, sensible ad spend, and an honest take on what kind of returns to expect. No “starting from” weasel-wording.
Account structure, keywords, ad copy, conversion tracking, and landing page recommendations. Most accounts go live within a week or two of sign-off.
Weeks four to six are when the cost-per-enquiry usually starts settling into something predictable. Monthly reports, regular calls, ongoing tweaks. One month’s notice if you ever want to stop.
Working with Darren has been an absolute pleasure. Professional, creative, and his technical expertise exceeded all expectations. He’s changed our website completely and we’ve had so much feedback and leads since.
By far the best referral I’ve ever had. Completely hassle free, transformed our website, traffic, rating and emails. Nothing is ever too much, and everything moved so smoothly you wouldn’t have known anything was happening.
Used Design Lincs for our web design and SEO and couldn’t be happier. Done quickly but at an amazing standard. Great service, would absolutely recommend.
From the first call they actually listened to what we wanted, and the finished site looks miles better than before. Quick to respond, fair on price, and sorted a couple of tweaks after launch without any fuss.
They didn’t just make it look nicer; they thought about how customers use the site and rebuilt it around that. Brilliant communication throughout, a massive step up. Highly recommend.
They built us a new website and took over our digital marketing, and the difference has been night and day. Our calls are up and the whole experience was easy. Highly recommended.
For most local service businesses, a few hundred pounds a month is the realistic floor, much below that and there’s not enough data to optimise the account. More competitive markets need more. We’ll tell you up front whether your budget is enough to make PPC worthwhile, or whether you’d be better off putting that money into SEO instead.
It depends on the size of the account and how many platforms we’re managing. A single-platform Google Ads account costs less than a multi-platform setup spanning Google, Meta and LinkedIn. You’ll get a clear, written monthly fee before signing, no surprises, no hidden percentages of ad spend.
No. Monthly retainers, one month’s notice. People stay because the work works.
Both, ideally, but if you have to choose, the answer depends on how quickly you need leads. PPC turns on like a tap; SEO compounds over time. Most businesses get the best returns from a sensible mix. Happy to talk through which makes sense for your situation.
Yes, and we often do. We’ll audit the account first, tell you what’s working, what’s wasted spend, and what we’d change. Frequently, the same budget can produce noticeably more enquiries with a proper rebuild, sometimes within a month or two.
A quick message or a phone call, no obligation, no jargon, and we'll come back with a straight answer on which channels actually make sense for you and what they'd cost.
Call us today, and we’ll help you figure out the best solution for your business.
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