Imagine ads that only ever show to people in Scunthorpe who are ready to pick up the phone.
No wasted clicks from Doncaster or Hull. Every pound spent inside the postcodes that actually pay you.
Most Google Ads accounts we audit are paying for clicks that never turn into customers. Fix the targeting, fix the landing page, and the same budget brings in three times the calls. These are real numbers from a real client.
Page two and invisible, to the top result for the terms that bring money in.
Same hundred people searching. Thirty-five of them now reach this client directly.
Ten times the enquiries from search, without spending more on ads.
Start a conversation →PPC done right should feel different: smaller wasted spend, more of your budget going on clicks that turn into enquiries, and a clear monthly view of what is working, what has been switched off, and what is coming next. 15+ years of search experience, a fair chunk of it on the paid side, whether you are in trades, e-commerce, or B2B.
Campaigns built to turn paid traffic into phone calls and sales, with no budget quietly leaking away.
The difference between an account that works and one that does not is rarely the budget. In a market the size of Scunthorpe it is usually geography: bidding on half of Yorkshire when the work comes from DN15, DN16 and Brigg.
Done right means thorough keyword research, tight match types, a serious negative keyword list, conversion tracking that actually works, and ongoing optimisation, bids tweaked, ad copy tested, winners scaled, losers paused. That's the work that keeps your Quality Score healthy and your cost-per-click down.
Most Scunthorpe accounts we take over have one or two of these. Almost none have all of them, which is why the budget disappears.
PPC has two costs, and they are often muddled up, we keep them clearly separate.
Ad spend goes to Google (or Meta, or LinkedIn), the money paying for the actual clicks, sent directly to the platform. The management fee goes to us, covering setup, optimisation, testing, reporting and upkeep.
We do not mark up ad spend, do not take commission from Google, and do not bury the management fee in a single figure. You will always know exactly what is going on where.
No mystery, no fluff, here is what you actually get when you work with us.
Google Ads is usually the first port of call, but it is not the only platform worth attention.
Bing is cheaper per click and worth a look for trades: the demographic that still runs Edge on a works laptop is exactly who books a boiler. Meta is strong for anything visual, and for reaching people across the DN postcodes who were not searching yet.
LinkedIn is pricier per click but unmatched for B2B. We will tell you which mix makes sense rather than trying to sell you all of them.
Our management retainer covers everything: keyword research, ad copy writing and testing, bid management, negative keyword expansion, tracking checks, landing page advice, and a clear monthly report.
You will know what we did, what we changed, and what is coming next.
No long contracts, standard one-month notice. If we are not earning our fee, you can leave, but most clients who try us stay, because the numbers shift in the right direction.
PPC | straight to the point
We want to know what you sell, who buys it, what budget you have got, and whether there is an existing account to audit. No charge for this, no commitment.
Recommended platforms, realistic monthly fee, sensible ad spend, and an honest take on what kind of returns to expect. No "starting from" weasel-wording.
Account structure, keywords, ad copy, conversion tracking, and landing page recommendations. Most accounts go live within a week or two of sign-off. We build to Google's own ad quality standards from day one, so you're not paying to fix it later.
Weeks four to six are when the cost-per-enquiry usually starts settling into something predictable. Monthly reports, regular calls, ongoing tweaks. One month's notice if you ever want to stop.
Working with Darren has been an absolute pleasure. Professional, creative, and his technical expertise exceeded all expectations. He's changed our website completely and we've had so much feedback and leads since.
By far the best referral I've ever had. Completely hassle free, transformed our website, traffic, rating and emails. Nothing is ever too much, and everything moved so smoothly.
Used Design Lincs for our web design and SEO and couldn't be happier. Done quickly but at an amazing standard. Great service, would absolutely recommend.
From the first call they actually listened to what we wanted, and the finished site looks miles better than before. Quick to respond, fair on price, and sorted a couple of tweaks after launch without any fuss.
They didn't just make it look nicer; they thought about how customers use the site and rebuilt it around that. Brilliant communication throughout, a massive step up.
They built us a new website and took over our digital marketing, and the difference has been night and day. Our calls are up and the whole experience was easy. Highly recommended.
Read our clients' testimonials on Google. We deliver quality work for businesses across Lincolnshire and the UK.
For most local service businesses, a few hundred pounds a month is the realistic floor, much below that and there is not enough data to optimise the account. More competitive markets need more. We will tell you up front whether your budget is enough to make PPC worthwhile, or whether you would be better off putting that money into SEO instead.
It depends on the size of the account and how many platforms we are managing. A single-platform Google Ads account costs less than a multi-platform setup spanning Google, Meta and LinkedIn. You will get a clear, written monthly fee before signing, no surprises, no hidden percentages of ad spend.
No. Monthly retainers, one month's notice. People stay because the work works.
Both, ideally, but if you have to choose, the answer depends on how quickly you need leads. PPC turns on like a tap; SEO compounds over time. Most businesses get the best returns from a sensible mix. Happy to talk through which makes sense for your situation.
Yes, and we often do. We will audit the account first, tell you what is working, what is wasted spend, and what we would change. Frequently, the same budget can produce noticeably more enquiries with a thorough rebuild, sometimes within a month or two.
A quick message or a phone call, no obligation and no hard sell. We will come back with a straight answer on whether we can help and what it would cost.
Call us today, and we'll help you figure out the best solution for your business.
Call us